The Latest Insights from International Online Marketing
The annual Chinese ecommerce day Singles’ Day has been an unprecedented success this year.
Singles’ Day was on the 11th November and is traditionally the busiest online shopping day of the year in China, similar to Black Friday in the US. It began in the 1990s as an alternative to Valentine’s Day.
The two biggest ecommerce sites, Alibaba and JD, both reported record-breaking sales.
At the end of the 24 hour bonanza, Alibaba reported sales of 91 billion Yuan, equivalent to 14.3 billion US dollars, up 60% on last year.
Similarly, although JD did not report its exact sales figures, it did confirm that orders were up 130% on last year.
Both sites reported that the majority of online shoppers were accessing their sites via mobile devices. With 86% of China’s 650 million internet users going online using their smartphones, mobile marketing has become hugely important when targeting Chinese consumers.