Russia is not quite as advanced as some of its European neighbours when it comes to mobile web usage, with activities such as ecommerce very much still the domain of the desktop. But things are starting to change. Tatiana Kalinina of Yandex International explains more about the Russian mobile ad market and why advertisers in all sectors should be thinking about developing a mobile presence.
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Tatiana has worked for Yandex for nearly a decade, working now on an international platform. She also is known worldwide for speaking at multiple events and conferences.