Shopwings Closes Down in Germany

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12 August 2015. The Rocket Internet-backed grocery delivery start-up Shopwings has closed down in Germany. The closure has been blamed on a lack of interest in grocery deliveries in Germany, as well as regulatory hurdles following a court ruling that the company had to list ingredients for every single one of its 18,000 products on its website. Rocket Internet has said that it will now focus on expanding Shopwings in South East Asian markets including Australia, Malaysia, Indonesia, Vietnam, Thailand and the Philippines. Rocket Internet is famous for helping to launch internet-related companies in new markets based on proven business models.

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