Search in China: Baidu and beyond

Learn strategies for key platforms and channels in China

Just as with social media, China has a very unique search landscape and its own search engines dominating the space. We take a look at the biggest search engine Baidu, highlighting some its most interesting features and products and demonstrating how they can support growth in the market. We also touch on some of the other players and how they can also form part of a Chinese search strategy.

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