Apart from providing general tips on what to consider when entering the Chinese digital sphere, this guide delivers a useful comparison of ranking factors between Baidu and Google. The Google comparison enables search marketers to quickly grasp where Baidu differs, as well as where the two are similar.
Find out where the opportunities for your business can be found, within the workings of each search engine.
Find out how much of your target market will be effected by your changes and decisions.
Our easy to read guides will explain exactly how the engines work, both for and against you! Our easy-to-read guides will show you how to use Baidu and Google, without confusion!
Within the guide you'll find do's, dont's and everything in between that will make sure your can make the most of your site on an international scale!