Scaling PR & link building internationally

One of the challenges of international SEO is scaling efforts across multiple markets and replicating successes in one country across others. Dominik Schwarz, Chief Inbound Officer at HomeToGo shares best practice examples from his "Inhouse Team of the Year" (awarded at SMX Advanced, 2018) and shares case studies of what they have achieved, as well as answering questions such as if and when you should hire a local PR agency and whether it's possible to do performance-based communications projects.