Samsung has launched its Samsung Pay service in Spain, with plans to unveil the mobile payment app across Europe. With the service already available in the US and in certain countries across Asia, it allows users to add up to ten different bank accounts to their devices and make payments at contactless terminals. With Google launching its similar Android Pay service in the UK recently, Samsung is looking to take the first-mover advantage by launching in Spain first, before any competition. Celestino Garcia, Corporate Vice President at Samsung Spain, said “we are proud that Spain is the first European market to introduce Samsung Pay, an innovative new service that we believe will mark a turning point in Spaniards’ payments behaviour”. It is expected that the UK will be the next market to receive the mobile payment service.