SEO differences between Google, Baidu, Yandex and Naver

SEO differences between Google, Baidu, Yandex and Naver

In the field of international SEO, Google is not the only search engine you need to optimise for. This guide covers how SEO works on three other major search engines: Baidu, Yandex and Naver. These search engines all have significant market shares in the countries they operate in, and marketers need to optimise for them when entering these markets (China, Russia and South Korea, respectively). From reading this guide, you will learn:

  • the key differences between Baidu, Yandex, Naver and Google
  • how to optimise for Baidu SEO, Yandex SEO and Naver SEO
  • technical SEO advice regarding website hosting, domains, crawling and indexing
  • on-page SEO advice regarding meta tags, headings, alt tags, content and internal linking
  • off-page SEO advice regarding external linking
  • other SEO advice regarding mobile SEO, webmaster and keyword tools

Whether you are just getting started in international SEO or if you want to improve your existing international SEO efforts, this guide is a must for anyone wanting to improve their organic performance on Baidu, Yandex or Naver.

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