The Latest Insights from International Online Marketing
25 September 2015.
The Russian broadcaster Ren TV has partnered up with the popular Russian social network VK.
Content from Ren TV will now be available free-of-charge to VK users, with the revenues being generated from ads embedded in the videos.
Previously, Ren TV content had only been available online on Google and YouTube.
VK, previously known as VKontakte, is the most popular social network in Russia, with 85 million users, equivalent to 73% of the online population.