The Latest Insights from International Online Marketing
14 August 2015.
Research by yStats has predicted that the Russian B2C ecommerce market will grow, despite the general economic situation worsening in the country.
B2C ecommerce sales in Russia are set to increase at twice the rate seen in most other countries.
Non-central regions of Russia are expected to lead this trend. The remote Russian region of Siberia saw its B2C sales double in the space of last year alone.
Cross-border ecommerce is also expected to see strong growth. Cross-border ecommerce currently accounts for a third of all B2C ecommerce in the country, is worth 5 billion US dollars and grew at a rate of 70% last year.
Several big companies have recently noticed the huge potential in the Russian cross-border ecommerce market.
In June, the Chinese ecommerce giant JD announced that it would be entering the Russian market.
Its rival Alibaba also recently launched a Russian website, which has been a huge success. Alibaba Russia has around 20 million monthly users, making it one of the top 10 most popular websites in Russia.
The Russian ecommerce site Ozon also announced that it will start allowing European and Chinese merchants to sell on its site later this year.