Retail Shopping Becoming Omnichannel In France

France has a digital buyer penetration rate of 72%

Research by Ingenico Group has found that retail shopping is becoming increasingly omnichannel in France. Half of respondents in the study reported using at least 2 internet devices to shop for retail items, with mobile shopping being more common amongst women and desktop online shopping being more common amongst men. 1 in 5 said they regularly researched online and then bought items in a physical store, with 1 in 10 saying they regularly researched in a physical shop and bought online. French consumers are also coming to expect ecommerce sites to offer multiple delivery options. Almost two-thirds of respondents said they regularly used between two and four different delivery options, such as click-and-collect and home delivery. France has a digital buyer penetration rate of 72%. 

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