The Latest Insights from International Online Marketing
Research by Gemius and AppAnnie has revealed just how different the Russian internet landscape is to the rest of the world.
While giants like Google and Facebook dominate the online landscape in most countries, Russia bucks the trend in favour of home-grown alternatives.
Looking at the search engine market, Yandex is the most popular option by far, with a market share of 57% – way ahead of Google which trails behind in second place with a market share of 36%.
In the social networking sphere, local giants VK and Odnoklassniki take first and second place respectively, with Facebook only managing to come in at third.
Turning to mobile internet, Android phones are much more popular than iPhones in Russia, with the former outnumbering the latter at a rate of around 2-to-1.
The most popular apps are those related to social media, messaging, gaming, health and fitness.