Reputation on SERPs: How to focus on what matters

The first thing potential customers do after hearing about your brand or seeing an ad is to Google your brand name... can you afford to leave your online reputation to chance? Measuring reputation efforts on search engines help businesses to discover what could potentially be damaging to their brand. Esther explains the importance of online reputation from the SEO perspective, how to analyse the real impact of online negativity (negativity index), and the kind of strategies you can develop to improve it. She also shares real-life examples from international projects, the unique challenges faced in each country and how to manage them.