The Chinese internet company Qihoo 360 has suspended all medical marketing on its sites. The decision comes during an investigation into Baidu, which began with accusations of false medical advertising aimed at the search engine following the death of a Chinese student. Qihoo has since announced that it is to remove its medical adverts until the investigation is completed, and said that it realises that “as long as online promotion for the medical industry exists, it is not possible to eliminate the harm that users could encounter”. This all comes as part of the fallout of the death of Wei Zexi, who died after experimental treatments he found on Baidu failed to treat his cancer. After his death, the Chinese police begun an investigation into Baidu's accountability, which appears to have been the catalyst for Qihoo's recent decision.Â
