International visitors are vital to the growth and success of many visitor attractions and events, but reaching them and engaging with them online can be challenging. Eimear Lewis, Marketing Manager at the Titanic Belfast attraction discusses how they utilise digital channels to share the Titanic story, to inspire potential visitors and to attract people from around the world to Northern Ireland.
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After becoming the marketing manager for the Titanic Belfast to oversee it’s 2012 opening, Eimear has seen the attraction be named “The World’s Leading Tourist Attraction” ahead of The Eiffel Tower, and The Great Pyramid of Giza. She has worked in the tourism industry since 2008, marketing multiple international locations.