Programmatic Video Ads To Boom In Europe

The Latest Insights from International Online Marketing

Research by IHS has predicted that programmatic video ads will grow rapidly in popularity in Europe over the next 5 years. Programmatic ads are those that are automatically bought and placed by software rather than by humans. Programmatic ads are expected to account for 17% of all video ads in Europe this year, with this figure rising to 51% by 2020. During that time, the amount that programmatic video ads are expected to bring in is expected to rise from 375 million Euros to 1.9 billion Euros – an annual growth rate of around 40%. Out of the countries studied, the Netherlands currently has the largest proportion of programmatic video ads, at 34%. The UK and France came second and third respectively, at 23% and 19%. In terms of actual revenues, however, the UK comes top, with a programmatic video ad market worth 135 million Euros. 

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