The Latest Insights from International Online Marketing
17 August 2015.
Research by yStats has revealed how preferred payment options are evolving in Europe.
The report found that online credit card payments were the general preferred payment option in Western Europe.
The exceptions to this rule were Germany, where invoices and direct debits were the preferred payment option, and the Netherlands, where the local banking method iDEAL reigned supreme.
In Eastern Europe, a different, more diverse pattern emerged.
In Belarus and the Czech Republic, cash-on-delivery was the preferred payment option; in Hungary, cash or card on delivery was preferred; in Poland, people preferred to pay using an online bank transfer; and in Russia, online credit card payments were the most popular payment option.
Across all of Europe, mobile payments were on the increase, with mobile payments being most popular in Turkey.
In the UK, mobile payments also increased in popularity. Apple Pay launched in the country earlier this year, although most British people preferred to use more established alternatives such as PayPal or their own bank.