21 August 2015.
Paytm and InMobi have joined forces in order to make mobile shopping easier for Indians.
Paytm is India's leading mobile ecommerce site, with Paytm Wallet being the company's own mobile payments system.
InMobi is a mobile discovery platform, meaning that they help mobile users discover products for sale online.
The collaboration means that products for sale on Paytm will now be visible on the InMobi product discovery platform, and the integration of the Paytm Wallet buy button on InMobi's platform means that users will be able to buy products with one simple click.
The move will massively increase the reach of merchant's selling on Paytm, as InMobi is used by a staggering 120 million Indians.
The Indian ecommerce market is currently worth an estimated 25 billion US dollars, but this could hit 250 billion by 2025 as the market grows at a compound annual growth rate of 35%.
