2 September 2015. PayPal has expanded its One Touch feature to 11 new European countries. PayPal One Touch allows customers to just register their shipping and payment information once. Customers can then simply pay for items online with just one click, without having to fill out the information every time. The feature was already available in the US and the UK, with Austria, Belgium, Denmark, France, Germany, the Netherlands, Norway, Poland, Spain, Sweden and Switzerland now having the feature as well. PayPal has said the One Touch feature has directly led to an increase in the number of people engaging in mobile ecommerce in the US, where PayPal mobile conversion rates has increased by a staggering 50% since the feature was introduced.
