The education industry is a competitive one, and keywords for PPC campaigns can be very expensive. Having said this, a paid marketing campaign is a must in an era when students primarily base their decisions on where to study on information found online. Our guide gathers the precious advice we collated by working with several international clients in the education sector, in markets ranging from the US, Latin America, and Canada, to Europe and the Middle East.
Amongst others, the guide looks at:
Discover what you need to boost your international PPC campaigns for the education sector!