Paramount Pictures Makes Entry Into Lucrative Chinese Video Market

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24 September 2015. Paramount Pictures has entered into a partnership with the Chinese video platform Youku Tudou. Youku Tudou is the most popular online video platform in China, with around 500 million monthly active users. The partnership means that over 100 Paramount Pictures films, including Star Trek, Mission Impossible and Transformers, will be available on Youku Tudou. A spokesperson from Youku Tudou commented on the partnership, saying: “With top branded content such as Paramount Picture's array of films, our commitment to enhancing our subscription services to create a premium experience and drive consumer-based revenue continues in earnest.” Youku Tudou now has over 4,000 foreign and domestic films in its library. The online video market is hotting up in China at the moment. Earlier this year, Baidu-owned iQiyi announced plans to acquire 1,000 Hollywood titles to add to its collection. The ecommerce company Alibaba has also announced the launch of its own online video streaming service, Tmall Box Office, with international giant Netflix also set to enter the market later this year. 

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