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The ecommerce market is growing rapidly in Pakistan.
Currently just 3% of Pakistanis engage in ecommerce, spending around 30 million US dollars a year. This figure is expected to explode to 600 million US dollars within just 2 years, however, with levels of growth being described as “exponential”.
The rapid growth is being put down to several factors, including rising internet penetration, the falling price of smartphones in the country and improved infrastructure.
Around 30 million people have internet access in Pakistan at the moment, out of a population of around 180 million. This is expected to hit 56 million by 2019, however, when 28% of the population are predicted to have access to the internet.
This is expected to be fuelled by a boom in affordable smartphones sold in the country from Chinese manufacturers.