PPC Comparison Of The 4 Major Global Search Engines

How does internet advertising differ around the world?

Have you ever wondered how the major international search engines stack up against each other when it comes to PPC? How are they similar? Where do they differ? This presentation compares Google, Baidu, Yandex and Naver on various key pay-per-click metrics, including ad campaign structures and character limits, trademark policies, SERP comparisons (organic v paid), bidding and more.

Understanding International PPC

The Search Engines

Learn the difference between Google, Baidu, Yandex and Naver. Where do they dominate? How do their ad platforms compare?

The Ad Campaigns

Learn more about ad campaign structure, options and specs. How do you actually run an ad campaign on each search engine? What are the targeting options?

The SERPs

Learn more about how ads display on each search engines' results pages. How many ad spaces are there? What special tools should you be aware of?

Learn More About International PPC Now!

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