Have you ever wondered how the major international search engines stack up against each other when it comes to PPC? How are they similar? Where do they differ? This presentation compares Google, Baidu, Yandex and Naver on various key pay-per-click metrics, including ad campaign structures and character limits, trademark policies, SERP comparisons (organic v paid), bidding and more.
Learn the difference between Google, Baidu, Yandex and Naver. Where do they dominate? How do their ad platforms compare?
Learn more about ad campaign structure, options and specs. How do you actually run an ad campaign on each search engine? What are the targeting options?
Learn more about how ads display on each search engines' results pages. How many ad spaces are there? What special tools should you be aware of?