Different search engines across the world have different requirements when it comes to their ad copies, but it’s key for digital marketers to learn how to make the most of ad tools on each of them. Join us to find out about practical aspects such as character limits, editorial guidelines, and ad extensions, to make sure you make the most of your ad copies on international search engines!
From character limits to editorial guidelines, we provide the key information for each different search engine.
With Google Adwords, Bing, Yandex, Baidu and Naver, we look at search engines across the world, and how the requirements for their ad copies differ.
The information in this chapter is provided by international marketing experts.
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