Online Video Advertising In China Set To Increase

The Latest Insights from International Online Marketing

Research by Analysys International predicts that online video advertising in China will increase next year. Digital video ad spend saw strong growth in 2015, reaching 24.3 billion yuan, equivalent to 3.9 billion US dollars, an increase of 43% on the previous year. Mobile accounts for a significant chunk of this, making up 47% of all digital video ad spend. Video advertising is expected to continue its growth this year, with it being set to increase by 50% to 36.5 billion yuan. 

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