The Latest Insights from International Online Marketing
18 August 2015.
Research by Neo Marketing has revealed that digital shoppers in Japan are wary of making payments on their mobiles.
The majority of Japanese respondents from all age groups preferred to make online payments from a desktop rather than a smartphone or tablet.
Younger people were slightly more comfortable with the idea, with just 64% of respondents aged 20-29 preferring to make payments on their desktops, compared to 94% of respondents aged 50-59.
Concerns about security appear to be the main factor dissuading users from making mobile payments. 83% said they were worried about the security of their personal information, while 75% were worried about payment fraud.
69% of Japanese people are predicted to make an online purchase this year, equivalent to 77 million people.