Online Payment In The Russian Ecommerce Market

Anna Kuzmina from Yandex.Money talks to us about all things Russian ecommerce

How does the Russian ecommerce market differ from elsewhere?

Russian behaviour online can be very different to other major markets around the world, meaning that to achieve ecommerce success there, businesses may have to alter their strategies significantly. We chat to Anna Kuzmina, Deputy CCO of Yandex.Money, to talk through digital payment methods in the Russian market, and to discuss how vital they can be to both domestic and international businesses in a country where online payments are very rarely made using bank cards.

Anna Kuzmina is the Deputy CCO of Yandex.Money, where she is responsible for the company’s strategy in international markets. She has a strong professional background in business development and the world of online payments.

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