The Latest Insights from International Online Marketing
1 September 2015.
The Indian taxi app Ola has announced partnerships with various ecommerce companies in an effort to attract users and keep existing users from defecting to competitors such as Uber.
Ola’s e-wallet system Ola Money can now be used to pay for services from the popular Indian companies Lenskart, Oyo Rooms, Saavn, Zopper, Busindia and Zoomin.
Ola Wallet users can get discounts from some of these partners, with the hotel company Oyo Rooms offering 40% discounts to Ola Wallet users.
Ola hopes that such discounts and the easy one-click payment method that Ola Money offers will be enough to incentivise users to stick with Ola rather than switch to a competitor.
Ola is one of the leading taxi booking apps in India, processing around 1 million rides a day. Its main competitor is Uber, which currently processes around 200,000 rides a day.