The Latest Insights from International Online Marketing
7 August 2015.
The public relations company Poter Novelli has said that Nigeria’s digital marketing industry could grow five-fold in the next 5 years.
It is predicted that by 2020, Nigeria’s digital marketing industry will grow from its presentday 2 billion US dollars to 10 billion US dollars.
The spokesperson from Poter Novelli said: “There is also an amazing opportunity in Nigeria. The country has a growing market.”
Nigeria is the leading African nation for ecommerce.
Out of Nigeria’s 50 million internet users, a staggering 90% either shop online currently or plan to do so in the future.
The majority of these people are using their mobiles to shop online, with 9 out of 10 people with a mobile phone reportedly using it to make an online purchase.