Nigeria's Ecommerce Market Set to Grow Five-Fold

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7 August 2015. The public relations company Poter Novelli has said that Nigeria’s digital marketing industry could grow five-fold in the next 5 years. It is predicted that by 2020, Nigeria’s digital marketing industry will grow from its presentday 2 billion US dollars to 10 billion US dollars. The spokesperson from Poter Novelli said: “There is also an amazing opportunity in Nigeria. The country has a growing market.” Nigeria is the leading African nation for ecommerce. Out of Nigeria’s 50 million internet users, a staggering 90% either shop online currently or plan to do so in the future. The majority of these people are using their mobiles to shop online, with 9 out of 10 people with a mobile phone reportedly using it to make an online purchase.

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