New Zealand Ecommerce Market Growing Steadily

The Latest Insights from International Online Marketing

Research by BNZ and Marketview has revealed that the ecommerce market in New Zealand is growing steadily. Online retail sales have increased by 9% this year, higher than the 5% growth seen in neighbouring Australia. A staggering 45% of sales are from overseas retail sites, showing that online shoppers in New Zealand are very open to engaging in cross-border ecommerce. A spokesperson from Trade Me, the leading New Zealand ecommerce site, has said that local sites need to make serious improvements to attract more users. Understanding customer behaviours, becoming more customer-centric and engaging with potential customers on social media are the key areas that need improvement, the statement went on to say. A separate study by Visa revealed that online shoppers in New Zealand were more concerned about product quality than online payment security. 

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