The Latest Insights from International Online Marketing
Research by BNZ and Marketview has revealed that the ecommerce market in New Zealand is growing steadily.
Online retail sales have increased by 9% this year, higher than the 5% growth seen in neighbouring Australia.
A staggering 45% of sales are from overseas retail sites, showing that online shoppers in New Zealand are very open to engaging in cross-border ecommerce.
A spokesperson from Trade Me, the leading New Zealand ecommerce site, has said that local sites need to make serious improvements to attract more users.
Understanding customer behaviours, becoming more customer-centric and engaging with potential customers on social media are the key areas that need improvement, the statement went on to say.
A separate study by Visa revealed that online shoppers in New Zealand were more concerned about product quality than online payment security.