New Search Engine Launches Targeting Albania

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A new search engine has just launched in Albania. Gjirafa has been created specifically with the Albanian language in mind, and its creators want it to grow to become the most popular search engine, online advertising and ecommerce site in the country. It faces an immense challenge, however, due to the fact that there is very little Albanian content online. Therefore, Gjirafa has been embarking on the ambitious task of digitising as much information as possible about Albania. They have started by digitising Albanian bus timetables, businesses and venues, many of which previously had no online presence at all. To help it to achieve its goals, Rockaway Capital has invested 2 million US dollars in the company. Albania has an internet population of 1.8 million people, equivalent to 63% of the population. 

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