The Latest Insights from International Online Marketing
A new online store has launched in Nigeria.
YesMall is aimed at small to medium sized businesses who do not have the technical knowledge of how to open an online store but want to tap into the rising popularity of ecommerce in the country.
Its mission statement on its website says that, “YesMall provides the technology, support, and access to consumers that businesses need to grow. YesMall does not merely provide a sales outlet but empowers small businesses with training and technology tools to improve efficiency and effectiveness.”
Nigeria sees around 300,000 online orders every day, and the ecommerce market in the country is worth an estimated 10 billion US dollars.