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A new ecommerce site targeting Switzerland is to launch next year.
The website, called Siroop, has said it wants to become a key online marketplace to rival the likes of Amazon.
The venture is a joint project between Swisscom and Coop, with a pilot expected to be launched in one region of the country next month, before being rolled out to the whole country next year.
The Swiss newspaper Blick has speculated that Siroop could also be interested in attracting foreign retailers and customers to the platform, making it a potential key cross-border ecommerce platform for those interested in the Swiss market.
Despite the country’s small size, Switzerland recently ranked seventh in an Ecommerce Europe report into key online shopping trends across the continent.