Netflix Undergoes Massive International Expansion

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The online TV company Netflix has just embarked on a massive international expansion plan. It has launched in 130 new countries worldwide, taking the total number of countries it is now active in to over 190. It now has a presence in every country in the world apart from China, Syria, North Korea and the Crimean peninsula. Its absence from China is noteworthy due to the fact that China has the world's largest internet population, meaning that Netflix is missing a huge opportunity in this market. It is allegedly in talks with the Chinese government about if and how it can enter the country. Speaking at the International Consumer Electronics Show, Netflix's CEO commented on the company's huge international expansion, saying: “Right now, you are witnessing the birth of a global TV network”. Netflix ultimately aims to have a userbase of 450 million subscribers internationally, with 80% from outside the US. It has a long way to go before it reaches this goal, however, with its current number of subscribers sitting around 74 million. It hopes that its international expansion will help it to boost its user numbers, and has also announced plans to create original content in French, Portuguese and Italian in the near future.

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