NestlĂ© has signed a deal with the Egyptian ecommerce retailer Souq.com that will allow it to become the first company to sell grocery products online in the country. The deal is Souq.com's first step into the e-grocery market and will be selling a wide range of NestlĂ© products, including some that will be entirely exclusive to the website. Good news also lies in the fact that a recent study from Nielsen revealed that 55% of those in Egypt would be happy to start ordering groceries online. NestlĂ©'s Mohammed Abo El-Fotouh said that the partnership allowed it to reach all Egyptians who would then be “only a few clicks” away from purchasing their groceries over the internet.Â
