NestlĂ© has announced a partnership with the Thai ecommerce marketplace, 11street Thailand. The partnership will see the launch of a NestlĂ© official store, along with a "Grand Launch Promotion" which includes free 25% and 30%-off coupons until the end of August. Primarily, the deal has been made to boost online sales for NestlĂ©, with the company now being able to offer “another channel for consumers to enjoy our tastier and healthier products”. 11street Thailand's Vice President said that it was “committed to [supporting] traditional businesses to join the ecommerce movement, as it provides greater awareness as well as convenience for consumers today”. NestlĂ©'s sales director added that the marketplace presents “an opportunity for businesses to grow together” through its effectiveness in reaching online consumers.Â