Naver Launches One Store App Store

It hopes to claim 40% of the app store market in three years

South Korea's number one search engine, Naver, has teamed up with the country's three biggest mobile carriers to created their own app store. The 'One Store' was released this month and is hoped to crack the market currently dominated by the Apple App Store and the Google Play Store, after Naver invested 2.3 million US dollars in a joint venture by SK Telecom, LG and KT. Although it aims to claim 40% of the app store market in three years, 85% of the market is currently held by Apple and Google. However, One Store's success could come from larger investment from Naver, whose CEO Kim Sang-heon hopes to invest around 8.6 million US dollars into, in three years. 

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