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The South Korean internet giant Naver has entered into a partnership with France.
Under the agreement, Naver will promote French culture, lifestyle, events, tourism, language, education and economy in 2016, dubbed “The Year of France in Korea”.
In addition, French films and musicians will be promoted on Naver’s TV Cast and Music platforms to help actively introduce them to a Korean audience.
Naver will also share its digital expertise with the French government to help teach them how to digitise their cultural heritage.
Naver has also said it will invest in relevant, promising French start-ups.
Naver is the biggest internet company in South Korea. It is most well-known for its search engine of the same name, which accounts for around three-quarters of the search engine market in the country.