The Latest Insights from International Online Marketing
A study by Researchad has found that the majority of mobile advertising done in South Korea is through apps.
The research found that 59% of mobile display advertising in the country was in apps, with the remaining 41% of mobile display ads being shown on mobile websites.
Advertisers in South Korea spent 1.6 billion US dollars on mobile display ads last year.
South Korea has one of the most mature smartphone markets in the world, with a penetration rate of over 100%.