The Latest Insights from International Online Marketing
Facebook is the most popular social network in South Korea, but local players also have a significant presence, according to research by DMC Media.
60% of South Korean respondents said that Facebook was the social network they used most frequently.
The local photo-sharing social network KakaoStory came in second place, with 17% saying it was their most frequently used social site.
Instagram came in third place with 10%, local social app Band came in fourth place with 8%, with Twitter languishing in fifth place with 2%.
Around 28 million people use social media in South Korea, equivalent to 66% of internet users and 57% of the overall population. South Korea is one of the most technologically advanced countries in the world.