Most Brazilian Online Shoppers To Buy On Black Friday

The Latest Insights from International Online Marketing

81% of digital buyers in Brazil will buy something online this Black Friday, according to predictions by E-bit Informação. Electronics are expected to be the most popular type of item bought online, with computers and other home appliances coming close behind. Out of the 19% of digital buyers who won’t be making Black Friday purchases, the most commonly cited reason was that they simply didn’t believe there’d be discounts. Just under a quarter of Brazilians are classed as digital buyers, equivalent to around 37 million people. Digital buyers in Brazil are expected to spend almost 20 billion US dollars online this year, an increase of 17% on last year. 

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