Mobile Video Viewing Is Huge In South Korea

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Mobile dominates the video viewing landscape in South Korea, according to research by Nasmedia. Almost half of all respondents said they predominately used their smartphones as their video viewing device. A further 16% said that they only watched videos on their smartphone. Around a quarter said they split their video viewing equally between their smartphone and computer, and less than 10% said they watched videos on their computer most or all of the time. Watching videos is an extremely popular online activity in South Korea, with almost 9 out of 10 internet users saying that they watched videos online. Video websites and video apps were the most common video-viewing platforms. The South Korean smartphone market is the most mature in the world, with a mobile penetration rate of over 100%, meaning that some people own more than one smartphone. 

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