The Latest Insights from International Online Marketing
Research by Cisco Systems has found that mobile video viewing is extremely popular in Russia.
There are around 122 million mobile users in Russia, with the average user totting up 1,816 MB of mobile data per month.
Over half, 54%, of that mobile data is going on watching videos online.
Mobile video viewing is set to become even more popular over the next 4 years. By 2020, mobile video traffic is expected to account for three-quarters of all mobile data traffic.
4G is also predicted to rise in the country between now and 2020. 4G data traffic currently accounts for just 17% of all mobile data traffic. By 2020, this is expected to be 65%.
Russia has a mature mobile market, with a mobile device penetration rate of 85%.