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The Chinese ecommerce company JD and the internet giant Tencent have joined forces to develop a mobile marketing solution.
With 86% of China’s 650 million internet users going online using their smartphones, mobile marketing has become hugely important when targeting Chinese consumers.
A spokesperson from JD explained the partnership, saying: “Chinese businesses will have access to digital marketing tools that leverage both JD.com’s resources and Tencent’s leading mobile social communication platforms to build relationships with customers, deepen brand recognition and drive sales.”
The news comes just weeks before Singles’ Day, which falls on the 11th November and is traditionally the busiest online shopping day of the year in China, similar to Black Friday in the US.