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Mobile is a key medium used by US Hispanics, according to research by Emarketer.
79% of US Hispanics are expected to have a mobile phone by the end of 2015, with 72% of Hispanic mobile owners having a smartphone.
The research revealed that Hispanics find their mobile phones to be a more important part of their lives compared to non-Hispanics.
44% of Hispanics said they thought their mobile connected them to their social world, compared to 39% of non-Hispanics.
36% of Hispanics also agreed with the statement that their friendships would not be as close as they were without their mobile phone, compared to 30% of non-Hispanics.