The Latest Insights from International Online Marketing
23 September 2015.
Research from the Brazilian Internet Steering Committee has revealed that mobile internet use is rising rapidly in the country.
47% of Brazilians now use their mobile phones to access the internet, more than triple the 15% who used mobile internet services just 3 years ago.
Around 80% of people who use their mobiles to access the internet do so every day.
The most popular activities are the use of messaging apps such as WhatsApp and Facebook Messenger, social media use and sharing images and videos online.
There is regional variation within Brazil with regards to where these mobile internet users are located, with the majority, 60%, living in the south of country.