The Latest Insights from International Online Marketing
9 September 2015.
Research by Google and the Indonesian ecommerce company Elevenia has revealed that mobile ecommerce is booming in Indonesia.
78% of respondents said they had engaged in ecommerce though a mobile phone, with clothing and jewellery being the most popular items that people bought online.
The study’s authors put the boom in mobile ecommerce down to increased smartphone penetration in Indonesia and improved online security meaning that consumers feel safer buying online.
The increase in mobile ecommerce comes despite Indonesia’s economy slowing down generally, with the country’s GDP growth hitting its lowest point in 6 years last quarter.