Mobile Commerce Growing Rapidly In China

The Latest Insights from International Online Marketing

Mobile commerce is growing rapidly in China as smartphone penetration in the country soars. Tencent and Alibaba are fierce rivals in the Chinese mobile payments market, with their online wallets WeChat Pay and Alipay both proving popular in the country. Younger people are embracing mobile commerce at a faster rate than older people. Recent research by Coupofy has revealed that mobile ecommerce is growing 300% faster than desktop ecommerce worldwide. With 86% of China's 650 million internet users going online using their smartphones, mobile marketing has become hugely important when targeting Chinese consumers. 

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