Microsoft And Yandex Partner Up In Russia

The Latest Insights from International Online Marketing

Microsoft has entered into a partnership with Yandex to help boost its Windows software in Russia, Ukraine, Belarus, Turkey and Kazakhstan. The mutually beneficial partnership with Yandex will mean that Yandex will be the default search engine and homepage on Microsoft’s Edge browser in the region. In return, Yandex will have a feature page specifically detailing the advantages of Windows 10, along with a link that will allow users to easily download Windows 10. The news comes shortly after Windows entered into a similar partnership with the Chinese search giant Baidu in an attempt to further penetrate the Chinese market. Yandex is a popular search engine in Eastern Europe, especially in Russia where it has around a 60% share of the search engine market. 

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