The fast-food restaurant McDonald’s has teamed up with the mobile phone provider Smart Communications in the Philippines.
Until 21st April, Smart customers who order a McSavers meal, with added chips or ice cream, will be given a coupon for one day’s worth of text messaging and chat app usage.
The joint marketing campaign is meant to benefit both McDonald’s and Smart Communications.
A spokesperson from the mobile messaging company Waterfall commented on the campaign, saying: “Any promotion that links the consumer to the brand in a real tactile way and provides value, is going to do quite well.”
The campaign aims to encourage more Filipinos to get online using their mobile phones.
The Philippines currently has quite a low internet penetration rate, with just 38% having access to the internet.