The fast-food restaurant McDonald's has teamed up with the mobile phone provider Smart Communications in the Philippines.
Until 21st April, Smart customers who order a McSavers meal, with added chips or ice cream, will be given a coupon for one day's worth of text messaging and chat app usage.
The joint marketing campaign is meant to benefit both McDonald's and Smart Communications.
A spokesperson from the mobile messaging company Waterfall commented on the campaign, saying: “Any promotion that links the consumer to the brand in a real tactile way and provides value, is going to do quite well.â€
The campaign aims to encourage more Filipinos to get online using their mobile phones.
The Philippines currently has quite a low internet penetration rate, with just 38% having access to the internet.
